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Business Process Automation: A Simple Solution From Power Outages to the Paris Olympics



3 young men sitting in a structure of the Olympic rings

In the fast-paced world of business, efficiency and adaptability are crucial. Whether you're managing an international event like the Olympics or running a local business, smooth operations are key to success. Recent events, such as the logistical challenges at the 2024 Paris Olympics and the response to Hurricane Beryl power outages in Houston, highlight the importance of effective Business Process Automation (BPA).


The Paris Olympics: A Case of Unmet Expectations

The 2024 Paris Olympics faced significant challenges with food and transportation for the athletes. The main dining hall, designed to serve 40,000 meals daily, struggled with shortages of eggs and meat, leading to dissatisfaction among athletes. Teams, including Team Great Britain, even resorted to bringing in their chefs due to concerns about food quality and variety.

In addition to food supply issues, transportation logistics were also problematic. Athletes experienced long delays and overcrowded buses, making travel from the Olympic Village to venues like La Defense Arena a frustrating experience. These issues not only inconvenienced the athletes but also raised concerns about the event's overall management.

I'm convinced this situation could have been avoided with proper BPA implementation. By automating the supply chain and using predictive analytics, the organizers could have better anticipated food demand, ensuring adequate supplies and variety. Similarly, BPA tools could optimize transportation logistics, improving route planning and scheduling to minimize delays and overcrowding.

Local Examples: Whataburger vs. CenterPoint Energy


The Whataburger sign surrounded by utility lines and poles

Closer to home, the response to Hurricane Beryl in Houston offered a stark contrast between effective and ineffective use of technology. CenterPoint Energy, responsible for providing power to the area, faced widespread criticism due to an ineffective outage tracker during the hurricane. Many customers were left in the dark, both literally and figuratively, as the company struggled to provide timely updates.

On the other hand, Whataburger, a beloved Texas-based fast-food chain, found an unexpected role as a source of reliable information. Many Houstonians turned to the Whataburger app to find open locations, using it as an unofficial power outage tracker. The app's functionality and reliability highlighted the value of having robust, customer-centric systems in place.

This comparison underscores the importance of business process automation and efficient digital tools. While CenterPoint's inadequate response left customers frustrated, Whataburger's app provided a valuable service, enhancing the company's reputation and customer loyalty.


A Simple Solution: Business Process Automation (BPA)

A computer screen displaying graphs of automated data

So, what can businesses learn from these examples? One of the most effective ways to modernize and meet customer expectations is through a simple solution; Business Process Automation (BPA). BPA involves automating repetitive, manual tasks to improve efficiency, reduce errors, and free up time for more strategic activities. Here’s how BPA can transform your business and enhance your reputation:

  1. Increased Efficiency: Automating tasks like data entry, scheduling, and customer service responses can save time and reduce the risk of human error. This efficiency can be particularly crucial in crisis situations, where quick, accurate responses are vital.

  2. Improved Customer Experience: By using BPA tools, businesses can offer a seamless customer experience. For example, automated updates during outages or other disruptions can keep customers informed and reduce frustration.

  3. Enhanced Visibility and Transparency: BPA can help businesses track and report on their processes in real-time, offering insights that can be shared with customers to build trust. In the case of utility companies like CenterPoint, a robust BPA system could provide real-time outage maps and updates, improving transparency.

  4. Cost Savings and Scalability: Automation can reduce operational costs and make it easier to scale your business as it grows. This scalability is essential for meeting increased customer demand or adapting to new market conditions.

  5. Reputation Management: In today's digital age, a business's reputation can be significantly impacted by how it uses technology. Companies that leverage modern tools like BPA are often seen as more reliable and forward-thinking, which can enhance customer loyalty and attract new business.

Is Your Business Ready for Business Process Automation?

In a world where efficiency and customer satisfaction are paramount, investing in Business Process Automation is not just an option; it's a necessity. Whether managing an international event like the Olympics or running a local business, BPA can help streamline operations, improve customer service, and maintain a strong reputation. However, don't be fooled into thinking Business Process Automation is just for large enterprises; if you're a small or medium sized business owner, understanding the benefits of BPA can significantly impact your bottom line. Regardless of size, incorporating tools like Business Process Automation can make all the difference in how customers perceive your business.


Consider these questions:

  • Are employees spending too much time on repetitive data entry tasks?

  • Is your accounts receivable process manual?

  • Does client invoicing take more time than it should?

  • Are your data systems disconnected, requiring manual consolidation?

  • Are you managing processes with spreadsheets, email, or calendar reminders?

  • Are there bottlenecks in your operations?

If you answered 'yes' to any of these questions, it might be time to explore BPA.


At Total Optim Solutions, we offer a free assessment to help identify areas where BPA can make a significant difference in your business. We specialize in helping businesses implement BPA to improve efficiency, cut costs, and enhance customer satisfaction. Whether you’re dealing with an international operation, utility management, customer service, or any other operational challenges, our team can provide the expertise and tools you need to modernize and succeed.


For more information on how to modernize your business and improve customer perceptions, check out our YouTube video on Business Process Automation to learn more, and set up a 15-minute Discovery Call so we can help you transform your operations.


Now the task of trying to find who to contact in Paris to set up that Discovery Call!

GO TEAM USA! 🏅

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